The Challenge
Veterans Yoga Project (VYP) delivers critical mind-body tools to support veterans’ mental health and resilience. However, like many mission-driven nonprofits, they faced a familiar constraint:
Limited financial resources prevented them from hiring a full-time marketing officer
Their brand identity was fragmented across platforms
Digital marketing lacked direction, consistency, and cohesion
Internal capacity was too limited to maintain the day-to-day execution
The Results
Cohesive brand presence across all digital platforms
Professionalized collateral for donor, partner, and community outreach
Increased engagement and consistency in social media presence
Full marketing function delivered at a fraction of the cost of a full-time hire
Veterans Yoga Project – Building Brand Consistency Through Fractional Marketing Leadership
Industry: Nonprofit, Health & Wellness
Engagement Type: Fractional Marketing Officer
The Sigma Forces Solution
Sigma Forces stepped in as a fractional Marketing Officer, providing strategic guidance and hands-on execution to unify and amplify the VYP brand.
Established Brand Consistency:
We developed a cohesive visual and messaging framework across social media, email, and print collateral, strengthening audience recognition and trust.
Led Content Creation & Social Media Management:
Our team managed the day-to-day publishing, engagement, and audience growth across key social platforms — freeing internal staff to focus on program delivery.
Designed Impactful Marketing Assets:
We created an annual Impact Report, professional one-pagers, and social media templates — giving VYP the tools to communicate their mission with clarity and confidence.
Why It Matters
Veterans Yoga Project didn’t need another employee — they needed expertise, strategy, and execution without overhead. Sigma Forces filled the marketing gap and elevated their message, helping VYP do more with less while looking like a fully staffed team.