The Challenge
As an emerging nonprofit focused on honoring veterans through storytelling and tattoos, VeteranInk had a powerful mission but lacked the executive leadership to move from vision to execution. Without a full-time Executive Director in place, the organization struggled with:
Low brand visibility in a crowded nonprofit space
No structured outreach strategy to connect with veteran-friendly tattoo shops
Limited capacity to build partnerships that could scale their impact
The Results
Expanded from concept to operational nonprofit in under 6 months
Secured a marquee partnership with a national tattoo brand
Established a replicable network model for long-term growth
Increased web traffic and engagement with veterans and supporters
VeteranInk – Scaling a Mission with Fractional Leadership
Industry: Nonprofit, Veteran Support
Engagement Type: Fractional Executive Director
The Sigma Forces Solution
Stepping in as a fractional Executive Director, Sigma Forces provided the leadership and strategy VeteranInk needed to break through.
Built a Strategic Outreach Plan:
We developed and executed a focused plan to identify, engage, and onboard tattoo shops aligned with the mission — creating an efficient, repeatable partnership model.
Redesigned the Website for Growth:
The existing digital presence wasn’t designed for conversion or credibility. We led a redesign that prioritized partner engagement, storytelling, and clear calls to action.
Launched the Partnership Network:
We stood up a functioning national network of veteran-friendly tattoo shops, securing a cornerstone partnership that significantly increased brand visibility and trust.
Why It Matters
VeteranInk didn’t need a full-time executive — they needed the right executive at the right time. With a Sigma Forces fractional leader in place, they were able to move quickly, build credibility, and scale impact without overextending operational costs.
“Sigma Forces brought structure to our mission and made traction possible.” – VeteranInk Founder